Brand

Brand Connotations

LESSO reflects the Group's corporate culture of strong links, ease of use, safety, sharing and openness.
The red logo symbolizes endless life, highlighting the vitality, passion, youthful spirit and prosperity of LESSO, and demonstrating LESSO people's dedicated pursuit of grand prospects.
Brand Connotations Brand Connotations

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For Sustainable, Healthy And Beautiful Spaces

LESSO Group's Brand Commitment

LESSO Group's Grand Brand Vision

LESSO Group's Grand Brand Vision

Positioning

Who we aim to be

Brand ideal

What we try to do

Brand promise

What will we do

Brand code value

How we do it

Brand philosophy

What we believe

Brand essence

Who we are
LESSO Group's Grand Brand Vision

Envisioning the Future

As the distances between nations in competition grow ever closer,
As we begin to contemplate the balance between towering structures and verdant landscapes,
As humanity's demands on the environment gradually shift from mere survival to quality living,
As tradition meets the empowerment of technology, ushering us into the next phase of human understanding,
As China evolves from a nation of high-quality development to a global leader guiding the environmental future,

LESSO Group aspires to do its utmost,
To provide better urban development and living spaces for everyone,
To create an ideal city that is green, livable and efficient,
And to spread "healthy and beautiful spaces" throughout cities, sustaining them in our daily lives with our collective intelligence.

To achieve this,
We will center on the pipeline industry while continuously expanding into building materials, home improvement, environmental protection and other fields.
We will embrace technological innovation as a vehicle to extend beauty into the future we long for.

"Envisioning a Beautiful Future"