Brand Proposition
China Lesso (Stock Name: CHINA LESSO, Stock Code: 2128.HK) will constantly keeps the faith in "Create a relaxing life " and strives to become a large home building materials industrial group with new attitude. China Lesso will present high-performance product and service to create comfortable and qualified home life for customers.
·Theme Concept: Link the Present, Shape the Future
·Business Concept: Create a relaxing life
·Corporate Mission: Committed to improving and enhancing the quality of life of mankind
·Corporate Goal: Rejuvenate the Chinese national industry and create a world-class enterprise
·Corporate Spirit: Progress Driven, Pragmatic and Innovation, Scientific Management, Continuous Improvement
·Business Policy: Take quality as life, technology as the drive and customer satisfaction as the goal
Brand Connotation
LESSO means the Group's culture concepts of link, easiness, safety, sharing and openness. The red logo symbolizes the endless life, reflects vitality, passion, youthful spirit and prosperity of LESSO and means LESSO people's sedulous pursuit of grand prospects.
Brand Strategy
With the advancement of globalization, China Lesso has implemented the parent brand and sub-brand operation model and adopted LESSO as the strategic global development brand. Winning the market via diversified operation from brand expansion, China Lesso provides consumers with integrated solutions.
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